For over 50 years, Sally Beauty has been a source for those seeking self-expression by way of professional tools and color. With celebrated expertise in seasonal beauty trends, specifically hair color, Sally Beauty became a household name.
Reign in Color was born from a desire to embrace individuality, colliding copy and art direction to empower DIY looks. With bold statements and a little royal flare, we aimed to switch up the brand’s conventional beauty regimen.
There’s a rush felt when we’ve snagged a good deal. Some equate it to a runners high. Others fanatically buy in bulk fearing a missed opportunity. Saving and staying on trend has now become an art form.
Gabe’s, an off-price retailer, sought a more personal approach for their consumers. Living among the world of discount retailers, Gabe’s needed to grow awareness and draw people in.
Colorful art direction and catchy headlines brought to life the personality of the shopper and modernized the Gabe’s image.
We've all heard the infamous grunt that rings louder than Beyonce in your headphones. Ah yes, it's the overcompensating beefcake letting the world know, surprise, he has biceps.
But what if there was a place that kept it real?
Pure Barre, known for effective barre routines and even more effective results, is where grace meets strength and jiggles go to die. By injecting realism into headlines and never holding back on sweat, we brought the edge to an often judged workout.
There’s nothing quite like a store that is armed and ready with every tool to throw an unforgettable party.
A place so amazing that when you attend a Party City party, it’s obvious.
However, the brand took interest in stealing share from big box giants like Amazon and Walmart. Why shop a couple of aisles for party goods when there’s a whole store dedicated to celebrating?
The “Don’t just throw a party” campaign positioned the brand as the imaginative party experts.
Need a Super Bowl stadium for chips and dip?
A coconut bra to go with your coconut cup?
How about a super-hero celebration that makes Mom the real hero?
Story-telling, (with a little humor mixed in) brought Party City into the homes of future party planners everywhere.
Throw a Party City Party | Nina
Throw a Party City Party Susan
Throw a Party City Party | Laura
Throw a Party City Party | Jamie
Party City New Years Eve with Jenny and Donnie
Party City wanted to energize their New Year’s Eve category. As a natural fit, NYE queen, Jenny McCarthy and arm candy, Donnie Wahlberg were invited to have free range of the store. Creating a series of social stories, boomerangs, and animated GIFS led to multiple pieces of shareable content and one video garnering over half a million views.
NYE Donnie & Jenny
NYE Donnie Pranks Jenny
When you’re a singer-songwriter you need tools that share the song in your heart with the world.
The Singing Machine needed a campaign that targeted musicians with their latest product launch, The Studio. By following a local singer-songwriter we shared her story and how The Studio enhances her musical career.
Paid and organic social media ads and story-led landing page also added to the campaign.