Sally Beauty holds the tools to own your look any time, any way. With bold statements and a little royal flare, we aimed to flip the script on conventional beauty to embrace the power of individuality.
We've all heard the infamous grunt that rings louder than Beyonce in your headphones. Ah yes, it's the overcompensating beefcake letting the world know, surprise, he has biceps.
But what if there was a place that kept it real?
Pure Barre, known for effective barre routines and even more effective results, is where grace meets strength and jiggles go to die. By injecting realism into headlines and never holding back on sweat, we brought the edge to an often judged workout.
To generate awareness, the idea was to send one sticky sock by mail and encourage store visits to complete the pair.
In-store vinyl decals encouraged interaction with barre-goers by becoming a popular spot for Insta-worthy moments.
Some shoppers love a good deal almost more than the shopping experience. After all, there’s a T.V show dedicated to extreme couponing (and it’s mesmerizing). Saving and still being able to keep up with the Joneses has now become an art form. They’re no stranger to finding values and they can’t wait to tell about it.
Gabe’s, an off-price retailer, sought a more personal approach to their audience. Living among the world of T.J Maxx, Ross and such, Gabe’s needed to grow awareness and draw people in.
Colorful art direction and catchy headlines brought to life the personality of the shopper.
Party City | Don't just throw a party.
There’s nothing quite like a store that is armed and ready with every tool to throw an unforgettable party. Every dog’s birthday, wedding shower, and summer mingle is instantly better with one trip to Party City.
When it comes to celebrating, don’t just throw a party. Throw a Party City party.
Assemble a Marvel birthday party!
Throw a Party City Party
Brighten up summer!
Thrillerize Halloween: Marvel Costumes and More
Who wouldn’t want to ring in the New Year with Jenny and Donnie? Click the link below to see their hilarious journey to Party City with art direction and copy by me